Urban Forest Project DC

This fall, The Urban Forest Project and the District Department of Transportation (DDOT) will plant 100 street banners by artists, designers and students in downtown Washington, DC. Each banner will use the form of or metaphor for the tree to make a powerful visual statement about the environment. Together they’ll create a forest of thoughtful images in the Nation’s Capital.

A model of sustainability
Urban Forest Project banners will be hung on prominent city light poles in May 2010. They will then be recycled into unique totebags designed exclusively for the project and sold online. Proceeds will be used to improve District of Columbia neighborhoods one tree at a time.

Sponsorship
This highly visible public arts and environmental initiative unites the public, creative professionals, the business community, local government, educators and students. Visit the sponsorship section of this website to learn more about how your company or organization can benefit by aligning with The Urban Forest Project DC.

Website
A robust website, launching in soon, will feature information about the project and partners, banner artwork, sponsor information, press and an area where visitors can purchase the recycled banner products and/or download the artwork as a poster or on a t-shirt. All proceeds from the sale of these items will support local non-profit organizations.

Events
A series of high-profile events is being developed to promote and celebrate the project.

A brief history
The Urban Forest Project was originally executed in New York City’s Times Square in the fall of 2006. Washington, DC is among the first in a series of planned executions worldwide. To learn more, visit The Urban Forest Project global website.

This project is being brought to you by
This project, conceived by Worldstudio, is being presented in Washington, DC by the District Department of Transportation (DDOT) and the District Department of the Environment, in collaboration with the Corcoran College of Art and Design, AIGA DC and the Downtown DC Business Improvement District. Seed funding for the project was provided through a grant from the USDA Forest Service with corporate sponsorship being sought to support implementation.